|Friday, September 2, 2016|
Project Title: Augmented Reality for the UEFA Champions League
Where augmented reality has been used in the past for sports broadcasting, it has been used to provide a virtual studio environment, usually pulling out all the gimmicks to make a small space look big. When BT Sport won the contract to cover Champions League football in the UK, it approached its studio operations from exactly the opposite direction – which created real challenges for its technology partners.
To achieve the required quality and output that BT Sport demanded, Ncam had to achieve marker-free camera tracking in what is effectively a black box with a glass floor. In a timescale of just a few months it redeveloped its core technology, and integrated closely with graphics company RT Software, to deliver a three-camera naturalistic augmented reality system which has delighted and informed audiences. The technology partners and BT Sport collaborated closely thanks to innovative contracts which helped everyone achieve the broadcaster’s vision.