RT Software Unveils latest Swift News release with New HTML5 Interface for Avid MediaCentral – Newsroom Management

London, UK. August 2024

RT Software Unveils Enhanced Swift News with New HTML5 Interface for Avid MediaCentral | Newsroom Management

RT Software is thrilled to announce the release of the latest version of its newsroom graphics system, Swift News, now featuring a cutting-edge HTML5 interface for the Avid iNews client.

This update empowers journalists to effortlessly create on-air text and images directly within the Avid MediaCentral | Newsroom Management environment through a user-friendly plugin.

Swift News provides journalists with complete control over their content, while ensuring consistent on-air graphics that align with the station’s brand identity. The newly introduced HTML5 plugin offers several key advantages:

Fully Animated Graphics Previews: Journalists can now view full animations of their graphics directly within their desktop interface, enhancing the accuracy of the final broadcast.

Unified User Experience: The interface maintains consistency with the Swift Live browser interface available for gallery graphics operators, ensuring an efficient production environment.

Future-Ready Technology: Built on a robust technological foundation, the new interface is designed to support future enhancements and innovations as they become needed. 

Raymond Thompson, Sr. Dir Partners and Alliances at Avid remarked, “The Swift News integration with MediaCentral | Newsroom Management is a great addition to the Avid newsroom solution. It highlights Avid’s MediaCentral l Cloud UX open-platform approach which results in flexibility and choice to broadcasters when designing graphic deployments that engage audiences. RT Software continues to impress with their innovative solutions.”

Mike Fredriksen, RT Software’s Commercial Director, commented, “We’re confident that MediaCentral | Newsroom Management customers will be excited to experience this latest development. Our goal is to make the process of getting graphics on air as simple and efficient as possible, and we believe we can bring significant value to newsroom operations.”

Swift News is not only ideal for daily news broadcasts but also excels in special events like election coverage, thanks to its versatile integration with external data sources.

For more information about Swift News and the innovative HTML5 journalist interface, please visit the RT Software website.

www.rtsw.co.uk

About RT Software

RT Software is a leading provider of real-time graphics solutions for News, Sports, Entertainment and Channel Branding. Its products include editors/CG, sports telestration, election and newsroom graphics, augmented reality and virtual studios, with control interfaces for PC or browser. From its beginnings as an off-shoot of the BBC 3D Graphics Department in 2004, it now has installations from Iceland to New Zealand, with a customer base including some of the biggest names in broadcasting: BBC, Sky News, TNT Sports, and many other tier 1 broadcasters.

Avid Powers Greater Creators 

People who create media for a living become greater creators with Avid’s award-winning technology solutions to make, manage and monetize today’s most celebrated video and audio content—from iconic movies and binge-worthy TV series, to network news and sports, to recorded music and the live stage. What began more than 30 years ago with our invention of nonlinear digital video editing has led to individual artists, creative teams and organizations everywhere subscribing to our powerful tools and collaborating securely in the cloud. We continue to re-imagine the many ways editors, musicians, producers, journalists, and other content creators will bring their stories to life. Discover the possibilities at avid.com and join the conversation on social media with the multitude of brilliant creative people who choose Avid for a lifetime of success.

Contact:

For more information,

Ian Young, Marketing Manager

RT Software Ltd

Unit 6

Hurlingham Business Park                Tel: +44 (0)207 384 2711

London                                        email: sales@rtsw.co.uk

SW6 3DU                                www.rtsw.co.uk

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