Live Graphic Insertions and Virtual Ads

The clue is in the name… LIVE.  So adding graphics onto the field of play live during the game or event – and to do this convincingly, needs a very special approach.

Tactic Live is our solution for achieving this. It is perfect for in-game virtual advertising or adding live explainer graphics onto sports coverage. The quality we achieve is so convincing that you will believe the graphic is something physically present at the venue.

Virtual advertising: Increase revenues

Venues used by live sport are some of the highest-value real estate around, only surpassed by the rights themselves. So capitalise on both. Not just once, but many times over, using techniques such as viewer region-specific live virtual adverts. Our solution adds a delay of just a few frames and delivers the assured results demanded when working with top sporting events.

Build audiences: Get closer to the sport

For some sports like Sail GP, live AR graphics are a vital part of helping viewers understand exactly what is happening and the impact. Visualisation of the wind, knowing where boundaries are, and identifying contestants add to the appreciation of the racing and are a vital part of the viewing experience. And putting the AR graphics down live from a helicopter shot on choppy water with such stunning results – well, that is a bit special.

What’s under the hood?

To deliver assured results, Tactic Live uses an encoded VR head from any of the established vendors along with a combination of RT Software products, specifically:

  • Swift CG+, our 3D graphics editor for creating the graphics. 
  • Swift Engine with support for camera tracking data and including our AI-assisted Tactic software keyers. Additional Engines can be added if regional variations are needed. 
  • Swift Live, our web-based operator interface, which is hosted by the included Swift DataServer.

All the above can be consolidated onto a single render PC, or distributed if required. The Swift Live control interface runs in a Chrome browser so can be on any device on the network supporting Chrome.

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Camera Tracking Specifications

Supported camera tracking systems and operational modes for live virtual graphics.

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File Format Support

File formats and other major features.

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Supported Video Formats

SDI, Uncompressed IP, proxy streaming, resolutions from SD up to UHD, and HDR colour space. See the full list of supported video formats.

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