RT Software Announces New Partnership With Videodata

London, UK. March 2024

RT Software is proud to announce a strategic alliance with Videodata, a pioneering systems integrator based in Brazil. With three decades of experience in the broadcast industry, Videodata has established itself as a leader in the field, and the partnership will see the integration of RT Software’s state-of-the-art broadcast graphics solutions into Videodata’s extensive portfolio.

Known for its commitment to driving innovation and embracing new technologies, Videodata is dedicated to providing its customers with cutting-edge solutions to propel their businesses forward. Rosalvo Carvalho, General Director of Videodata, elaborates, “At Videodata, we have always prioritized delivering innovative solutions to our clients, empowering them to thrive in the broadcast industry. Recognizing the pivotal role of efficient and reliable graphics solutions in studio and playout automation, we are thrilled to introduce RT Software’s solutions into the Latin American market.”

Ashley Cole, Sales Manager at RT Software, expressed confidence in the partnership, stating, “Videodata’s outstanding reputation in Brazil aligns with our highly regarded solutions across News, Sports, Entertainment, and Channel Branding. We eagerly anticipate productive meetings at NAB and are committed to delivering impactful results together.”

Marcelo Blum, Architecture and Technology Manager at Videodata, highlights the synergy between the two companies, stating, “The alignment of Videodata’s key markets with RT Software’s expertise in playout automation and virtual studios positions us for success. Drawing inspiration from RT Software’s impressive track record in broadcast graphics, we are confident in our ability to deliver exceptional outcomes through this partnership.”

As this announcement coincides with the lead-up to NAB 2024, industry professionals attending the event are encouraged to explore the comprehensive range of graphics solutions at booth SL5088. Alternatively, detailed product information is available on the RT Software website.


About RT Software:

RT Software is a leading provider of real-time graphics solutions for News, Sports, Entertainment and Channel Branding. Its products include editors/CG, sports telestration, election and newsroom graphics, augmented reality and virtual studios, with control interfaces for PC or browser. From its beginnings as an off-shoot of the BBC 3D Graphics Department in 2004, it now has installations from Iceland to New Zealand, with a customer base including some of the biggest names in broadcasting: BBC, Sky News, TNT Sports, and many other tier 1 broadcasters.

About Videdata:

Videodata stands as the foremost Systems Integrator and Innovator in Technology Solutions within Brazil’s TV Broadcast, Pay TV, Telecommunications, Internet, and Government sectors. With a distinguished array of esteemed broadcast manufacturer partnerships, Videodata offers an extensive portfolio of products and services, from playout servers and automation to cutting-edge video compression, production equipment, 3D on-air graphics, media asset management and other in demand technologies.

Pioneering the introduction of pivotal technologies and innovations in Brazil, Videodata has been at the forefront of advancements such as media asset management and archiving, MPEG-4 video transmission, broadcast video servers, virtual sets, and TV automation utilizing servers. Currently, we are actively engaged in the application of technologies compliant with the Brazilian Standard TV 3.0 and NextGenTV ATSC 3.0 standards, further solidifying our commitment to driving the evolution of media technology in the region.

For more information on our comprehensive range of solutions, visit us at www.videodata.com.br


For more information,

Ian Young, Marketing Manager

RT Software Ltd

Unit 6

Hurlingham Business Park                Tel: +44 (0)207 384 2711

London                                        email: sales@rtsw.co.uk

SW6 3DU                                www.rtsw.co.uk